In the hospitality sector, the customer experience is essential. Creating a pleasant, attractive and relaxing atmosphere to reflect your market positioning is crucial in this highly competitive market.
As managers of high quality and luxury hotels, you need to pay attention to every detail and awaken all your customers’ senses. That’s why scent marketing, a form of sensory marketing, is essential. Just like the décor and interior design of the rooms and reception area, associating asignature scent with your hotel helps to give a positive first impression of your establishment.
Your guests will soak up this unique and distinctive fragrance as soon as they enter. It will remain in their subconscious memory thereby cementing their emotional attachment to your hotel.